Founder's Journey

Vicky Nguyen

Chief Hunger Officer

I was always in motion—juggling work, meetings, travel, and the constant rush from one thing to the next. In the chaos, granola bars became my quick fix. But while they seemed like a healthy choice, they never really kept me full or fueled. When I started reading labels, I realized most of the ultra-processed bars I was eating were loaded with sugar, additives, and preservatives—definitely not the wholesome snacks I’d been hoping for.  That’s when the idea hit me—why not make my own?

I shared my first batch with my sister and she loved it. Encouraged, I shared it with a few coworkers, and one of them suggested I start a business. It was an idea I hadn’t even considered, but suddenly, it felt like a spark had been lit.

I didn’t want Yummmm!Bar to be just another snack. I wanted it to be something that truly made people feel good—physically, mentally, and emotionally. A bar that didn’t just taste good, but that was healthy, filling, and functional. I even thought back to when I used to freeze candy bars for that extra “yum” factor—why not do the same for Yummmm!Bar?

With every opportunity I found, whether it was a meeting at work, standing in line at the grocery store, weekend farmers’ market, or at the gym,  I shared Yummmm!Bar with anyone who would listen.

For five years, I was stuck in the “what if” cycle—What if it doesn’t work? What if I fail miserably? But then, in 2021, I took the leap and did it. I walked away from my comfy corporate job and dove into Yummmm!Bar full-time. No safety net, just a lot of granola bars and hope.

Yummmm!Bar became more than just a snack; it became a movement. I’ve watched families share stories about how much they love the bars. I’ve met incredible people, created lasting friendships, and seen kids grow up eating Yummmm!Bars—what could be more rewarding than that?

Yummmm!Bar’s mission? It’s about creating a snack community that wants better choices without sacrificing taste. Because life throws challenges at us, but with the right fuel, we can take them on—one delicious bite at a time.